What is Marketing Automation?

If you haven’t heard about marketing automation yet, then it is time.

Marketing automation is a software-drive approach to lead generation that nurtures prospects with personalized messages sent at just the right time. This automated, targeted outreach converts prospects to customers and customers to repeat customers faster than ever before.

Best of all, it’s a nearly hands-off process.

The Elements of Marketing Automation

Marketing automation is comprised of the following activities:

  • Website content management
  • Contact tracking and management
  • Lead profiling and scoring
  • E-mail marketing
  • Prospect segmentation
  • Message personalization
  • Campaign management
  • Web analytics
  • Conversion optimization
  • Social media integration

The power and value of marketing automation is a system that integrates these activities into a whole that is greater than the sum of the parts.

The Ultimate Lead Machine

Over 50% of Fortune 500 B2B companies have implemented marketing automation. They experience increased revenue and higher close rates.

But marketing automation isn’t just for the big guys. Companies of all size can benefit. The Biznet Ultimate Lead Machine makes it possible.


With our unique approach, we segment your prospects, then provide targeted information that engages them every step of the way. From awareness through retention to conversion, we optimize touch points and nurture leads through the pipeline until the time is right to turn them over to your team to close the sale.

We do the work, you reap the rewards. That’s the Ultimate Lead Machine.