Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years.

Focus Research via Hubspot

There are 212 different marketing automation solutions on the market today.

25% of B2B Fortune 500 companies already use marketing automation, as do 76% of the world’s largest SaaS companies.

41% of B2B Marketers plan to increase their marketing automation budget in 2014.

Of companies that use cloud-based marketing automation tools, 50% of them use multiple marketing automation systems.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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